Gear from the Serious Load freight marketplace, made for the drivers, dispatchers and shippers who keep the country moving. Diesel yellow on black, bold truck badges and No Games lettering, built for cabs, docks and long nights.
See the collectionFront & centre · 3 tees · 3 hoodies · 2 varsity jackets
66 pieces. Tap one to pick your color and size.
Serious Load exists for the people behind every delivery: the driver watching sunrise from the cab, the dispatcher balancing a dozen routes, the shipper who needs a load moved right the first time. The marketplace connects shippers with real drivers on real routes for one flat, disclosed fee. The gear carries the same straight talk, Drive With Serious Load, No Games and the truck badge, on garments ready for truck-stop coffee, cold loading docks and the next thousand miles.
Tees and hoodies come in Mustard, Yellow, Gold, Black and White, printed in diesel yellow and asphalt black.
Shop the gear
Every order is treated like the only order.
Ring-spun cotton and heavyweight fleece, chosen for how they feel on day one and day one hundred.
Nothing sits in a warehouse. Your piece is printed for you, checked by hand, and shipped within days.
Damaged or misprinted? A replacement goes to print the same day. A real person answers within one business day.
Every graphic is created and owned by Fire Empire LLC. You will not find these anywhere else.
Tees are Bella+Canvas 3001, hoodies Gildan 18500 Heavy Blend, tanks Bella+Canvas 3480. All unisex, S to 2XL.
Direct-to-garment at 300 DPI. Wash inside out, cold, and hang dry. It stays sharp for years.
Printed on demand and shipped in 2 to 5 business days: US orders are printed in the USA, international orders at our print partner's facility nearest to you. US delivery usually lands 3 to 5 days after that. Tracking on every order.
Unisex S to 2XL, true to size. Every product page has a size chart. Between sizes? Go up for hoodies.
Join the Serious Load list for new drops and a code sent straight to your inbox — and you are entered in the $100 launch giveaway.
