Explore the animal kingdom. Wear it too.

Merch from the living field guide, cut in deep forest green, black, white and navy with bright accent inks. Tees and hoodies for people who stop the car for a heron, read every species entry and plan their trips around the wildlife they hope to see.

See the collection

The collection

163 pieces. Tap one to pick your color and size.

Wordmark · Hoodie

A living field guide

Animal Viewology documents the animal kingdom one species at a time: real photography, real footage and the researched history behind wild animals, pets and fish. It is built for the curious, the people who scan the treeline on every hike and want to know which animal left that track. The merch carries the same expedition spirit: the paw badge, the stacked wordmark and Explore the Animal Kingdom, on garments that look at home on a trail, a boat deck or a city sidewalk.

Heavyweight tees and hoodies come in Forest Green, Black, White, Navy and Kelly, printed in crisp white or ink black with one bright accent.

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The Animal Viewology standard

Every order is treated like the only order.

Premium blanks only

Ring-spun cotton and heavyweight fleece, chosen for how they feel on day one and day one hundred.

Made to order

Nothing sits in a warehouse. Your piece is printed for you, checked by hand, and shipped within days.

VIP care

Damaged or misprinted? A replacement goes to print the same day. A real person answers within one business day.

Original designs

Every graphic is created and owned by Fire Empire LLC. You will not find these anywhere else.

Good to know

The garments

Tees are Bella+Canvas 3001, hoodies Gildan 18500 Heavy Blend, tanks Bella+Canvas 3480. All unisex, S to 2XL.

The print

Direct-to-garment at 300 DPI. Wash inside out, cold, and hang dry. It stays sharp for years.

Shipping

Printed on demand and shipped in 2 to 5 business days: US orders are printed in the USA, international orders at our print partner's facility nearest to you. US delivery usually lands 3 to 5 days after that. Tracking on every order.

Sizing

Unisex S to 2XL, true to size. Every product page has a size chart. Between sizes? Go up for hoodies.

Explore the animal kingdom. Wear it too.

Front & centre

The collection

Lion Sketch Hoodie

Fences Are Not Forests Varsity Jacket

Snowy Owl Field Guide Field Guide Hoodie

Mane Character Tee

Mane Character Hoodie

Rainbow Trout Field Guide Field Guide Hoodie

Zero To Sixty Hoodie

Monarch Field Guide Field Guide Hoodie

Loon Lake Field Guide Hoodie

Night Shift Hoodie

Loon Lake Field Guide Tee

Lead The Pack Hoodie

Three Hearts Blue Blood Hoodie

Condor Canyon Field Guide Hoodie

Older Than Trees Hoodie

Condor Canyon Field Guide Tee

Elk Meadow Field Guide Hoodie

Lion Sketch Tee

Elk Meadow Field Guide Tee

Wild At Heart Tee

Snowy Owl Field Guide Field Guide Tee

Grizzly Ridge Field Guide Hoodie

Rainbow Trout Field Guide Field Guide Tee

Oceans Are Not Aquariums Field Guide Hoodie

Oceans Are Not Aquariums Field Guide Tee

Monarch Field Guide Field Guide Tee

Extinction Has No Sequel Field Guide Hoodie

Grizzly Ridge Field Guide Tee

Still Water Steady Wings Field Guide Tee

Extinction Has No Sequel Field Guide Tee

Velociraptor Dino Life Tee

Fences Are Not Forests Field Guide Hoodie

Fences Are Not Forests Field Guide Tee

Tyrannosaurus Rex Dino Life Tee

Small Wings Carry The Meadow Field Guide Hoodie

Triceratops Dino Life Tee

Stegosaurus Dino Life Tee

Small Wings Carry The Meadow Field Guide Tee

Spinosaurus Dino Life Tee

Tall Pines Slow Heartbeat Field Guide Hoodie

Tall Pines Slow Heartbeat Field Guide Tee

Pteranodon Dino Life Tee

Still Water Steady Wings Field Guide Hoodie

Parasaurolophus Dino Life Tee

Diplodocus Dino Life Tee

Slow Woods Quick Wits Field Guide Hoodie

Dilophosaurus Dino Life Tee

Slow Woods Quick Wits Field Guide Tee

Speed Is A Quiet Thing Field Guide Hoodie

Carnotaurus Dino Life Tee

Speed Is A Quiet Thing Field Guide Tee

Brachiosaurus Dino Life Tee

Ankylosaurus Dino Life Tee

Headstrong By Altitude Field Guide Hoodie

Shark Sea Life Tee

Headstrong By Altitude Field Guide Tee

Deep Water Company Field Guide Hoodie

Sea Turtle Sea Life Tee

Deep Water Company Field Guide Tee

Sea Otter Sea Life Tee

Orca Sea Life Tee

Northwoods Shadow Field Guide Hoodie

Octopus Sea Life Tee

Northwoods Shadow Field Guide Tee

Keen Eye High Perch Field Guide Hoodie

Manta Ray Sea Life Tee

Keen Eye High Perch Field Guide Tee

Jellyfish Sea Life Tee

Humpback Whale Sea Life Tee

Built Wide Walks Quiet Field Guide Hoodie

Hammerhead Shark Sea Life Tee

Built Wide Walks Quiet Field Guide Tee

Head Into The Wind Field Guide Hoodie

Dolphin Sea Life Tee

Head Into The Wind Field Guide Tee

Clownfish Sea Life Tee

Cheetah Sketch Tee